Streaming Revolution: Understanding the OTT Landscape
Television viewing styles have changed significantly over the last few decades as cable television providers have slowly been losing subscribers due to an increase in the craze for internet-based streaming services like Netflix, Hulu, Disney Plus, and many more. OTT streaming services are gaining popularity day by day. This sudden shift in the behaviours of consumers accelerated during the Covid-19 pandemic. As a result, all advertisers must quickly adapt their media buying strategies to reach today's consumers. The best news is that TV and video advertising are more accessible than ever for companies that don't have much TV budgets. In this blog, you will get an overview of OTT – what it is, and what are the advantages of the OTT platform. What is OTT? OTT platforms, also referred to as the Over-the-top platform, are web-based services providing video & audio streaming content. The best part regarding the OTT platform is that you don't have to deal with a cable